Lorri at Cersaie 2021 providing ledwalls for the communication for 4 top ceramic companies.
Back from from Cersaie 2021, the International Exhibition of Ceramics for Architecture and Bathroom Furnishings which marked the important return to the presence and which saw us protagonists in the communication of companies such as APE GRUPO, CERAMICA D’IMOLA, IRIS CERAMICA AND FLORIM.
Lorri’s videowall stood out in their respective Cersaie stands for the five days in which leading companies from 26 countries and architects, designers, contractors and retailers will be able to meet and start doing business again.
Videowall (some also call them ledwall) are the most requested solution for high-impact digital advertising, communication and entertainment. The organization of the Bologna Fair uses many of them to convey information messages as well.
Lorri has supplied these display systems to Ape Grupo, the leading company in the tile trade in Spain, which has been offering services in 110 countries around the world for 25 years.
The Castellòn company, which presented 24 new collections at Cersaie 2021 under the claim A journey to the essence of ceramics.
Our ledwalls were also at the Ceramica d’Imola stand. A company with over 145 years of creativity and excellent quality that presented itself in Bologna with the claim Tiles Are Boring, Enjoy Your Life. Because in addition to the collections, what matters is being happy and sharing special moments with the people we love.
At Cersaie we were also present with a videowall for communication in the large exhibition space of Iris Ceramica Group within which a single narrative flowed: The Perfect Blend: Foresighted Surfaces for a Sustainable Beauty. A real path that developed in three areas, each with its own artistic and sound video installation, dedicated to three pairs of values that have always inspired and distinguished the Group’s brands: architecture and nature, beauty and sustainability, creativity and technology.
Finally, our presence at Cersaie providing videowalls for ceramic companies saw us as protagonists at the Florim exhibition space.
Here visitors were able to admire the Florim Arena installation and the novelties told inside a new amphitheater that welcomed the person in the center and sets the powerful technology in motion.
To give life to a symbiosis between real and digital that gives life to infinite configurations, until the ideal environment is reached. Unconfined is the title of the experience that Florim wanted to communicate: in a moment of constant change, Florim breaks every barrier and overcomes every border, thanks also to interactive led walls of considerable impact.
In our eyes, moving between the stands of Cersaie was a journey into the moods of humanity at the time of the pandemic: the colors of nature, the green of the woods, the blue that symbolizes the imagination in all prevail in the slabs on display. its nuances.
Serenity and mental escape spaces, perhaps to offset for the long time we have lived a lot at home.
